They attribute the assertions to law enforcement authorities, who don't appear to be holding back in their charges. The only thing left to do is arrest the parents, who, if the authorities are right, concocted the whole thing to somehow get a reality TV series. They might still make it!
Not only that, it sounds like the children were in on it:
The sheriff said that the Heenes' three sons knew about the hoax, but that they probably will not be charged because of their ages. The oldest son is 10.If true, this is one heck of a family. "Dysfunctional" doesn't cover it.